Virtual Reality (VR) in the Real Estate Industry

With the explosion of technology since the 1990s, tremendous changes started taking place in every industry.

People became more inclined toward automated devices, wireless technology, and the list goes on. One such development that is now making and breaking records in the Real estate industry is surely Virtual Reality. We are here to guide about what exactly VR is, how can it be useful for your business, and the most important, what can we do to make VR as one of the client-luring tactics. Dive in!

Welcome to Virtual Reality

Virtual Reality is not exactly like rocket science as the name sounds though. It’s a technology that allows experiencing a particular environment without you being there physically using devices like headsets. It’s like a real life experience that makes everyone feel thrilled by the effects. That’s the beauty of VR. Earlier it was mainly incorporated in video games to make the users feel like they are playing the game. But recently, VR has made its way into Real Estate Developers, advertising agencies, and TV series and films.

Why use VR in Real Estate?

• Better Presentation

Prospective buyers are more inclined to buy a house or apartment that is full of furniture and looking cozy and appealing instead of an empty or barren property. When you project how their future homes tend to look like using VR technology, they will be more interested than ever. Also, if the property is still under construction, they can suggest you the changes they like to after seeing the VR, which is a win-win situation for both sides.

• More Realistic

Although you pitch with very in-depth details to your client, will they be attracted as in opposite to VR experience? You tell them to imagine that this is a hall and so on, and leave it to the buyer’s imagination which may or may not coincide with your actual house plan, and later the buyer might be losing his interest overall as it is not like his imagination. Hence using VR saves you from this kind of problem and makes sure it’s everything like the buyer’s needs.

• 3D tours

 With the increased social distancing, people are glued to their homes and are unable to tour their properties but they are still eager to buy properties. For such clients, you can always record the tour in 3D using VR Technology and give access to the clients so that they can have a virtual tour of the listings right from their couches. It’s one of the marketing techniques that require less investment and gives the desired output.

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