Make your dream Brochure for your firm

Brochure Design Hyderabad

A brochure is a flyer, pamphlet or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and or services to a target audience. Brochure helps you on advertising campaign.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
The brochure will be finished once the client’s preferences and needs have been satisfied. And it will improve your profits once it is distributed.
In conclusion, the brochure could be used by major and smalls companies that want to improve their corporate image. The brochure will be benefiting their company at the lower cost.
Brochures are perfect for promoting and providing essential information about business. A clean, professional and high impact designed brochure sets you apart from your competition and reinforces the value your company offers. Ideal Designs makes brochures Design different. Unique designs and strategic objectives turn prospective leads into clients or customers.
• Graphic Design Layout, Imagery – Photography – Illustration Copy writing, Printing.
At Ideal Designs we offer wide range of creative services such as logo design, flyer design, brochure design, poster design, catalogue design, vehicle graphics designs and much more.

Brochure design: A step closer to your customers

Brochure Design: A shining star in your firm of the galaxy

 Until all these social platforms swept into our lives, remember brochures used to be the main form of advertising for all most all of the firms. It all started in our ancestor times, where the message is usually relied on everyone by writing on papers and sometimes leaves. That’s where the inspiration for brochures came into. Isn’t it cool, that we are following some of our ancestor techniques to get more customers?  At the same time, it’s a bit pity that brochures usage is facing a steep decline over the years. Even with the decline, it can be said that brochures sometimes outshine other advertising media.

Since you’re an architect firm, chances are that brochures will help you out a lot t bring in new customers. Yeah! Brochures still rule in architects and real estate industries. I remember seeing a brochure of one of the top architecture brands. The visuals were stunning but you know what put me off without looking deeper into it? The design of the brochure. It wasn’t easy on the eyes and copy was too difficult to read and understand. Altogether I stopped reading it and tossed it away. Do you want your prospective consumers to do the same? Toss away even before knowing all about your innovative and beautiful works? No, right!

If you want your customer’s eyes to be glued on your brochure till the end, you need a stellar design. And how is that possible? Well, if you read all this amazing guide put together for architectural firms like you, in the end, you’ll know what to do and where to go. So, keep reading!

Before you start

 There are a few things you need to know and do before the commencement of designing your firm’s brochure. These are the important foundations for the design to kick-start, hence take special care while doing these. That’s it, you will be on the right track of designing your brochure that will win the hearts of your buyers.

• Know yourself

 When you want to put yourselves out to your customers, you need to do a lot of groundwork. It’s not that difficult but worth-pursuing. You need to know yourself better before communicating with others. So start asking yourself. Who are you? What are your mission statements and values? What do you offer? What is your brand personality? How do you want to portray yourself on the paper? When all these questions are answered clearly, then cheers! Your first step is accomplished successfully. Keep all these in mind when you start designing your brochure.

• Know your target audience

 You now know yourself and now it’s the prospective consumer’s turn. You need to be clear about who your target audience is to design your brochure up to their expectations. Some like brochures with more visuals and some with a witty copy. Since there are diverse tastes, you need to know about them. Who is your ideal audience? What are their demographics? What do they like-visuals or copy? What should you do to grab their attention? These are a few to start but once you put your heart into this, you’ll get to know what to do more!

• Develop your copy

Now, you need to write the message you want to go onto your brochure. Again, this all depends on the above two things. Whether you want your copy is formal or in a conversational tone? Bold or quirky? Long or short copies? Whatever it is, develop your message to your consumers. This is an important step in your design because this is the part that hooks-up your customer’s interest in your firm. Be clear, simple, and easy to understand. Always customize according to your buyers, Then all that’s integral is done.

• Choose your visuals

Most people look into brochures and get attracted by breathtaking images. Yeah, this is what grabs the attention of others, Take some of the best pictures of your firm’s projects and chose from them with the help of your team. Visuals are the greatest strength of every architect firm and why not give it the royal attention it needs in your brochure?

• Make up your budget

 The budget takes up a huge role in designing your firm brochure. Not directly though, but it surely influences how many brochures to be printed, the quality of papers used, and the high-expertise designers your hire from top designing companies like IDEAL Branding. So, define your budget and take actions according to the cost and production analysis to be more efficient.

When Designing your brochure

• Pay attention to your brand personality

 When you hire top designers from companies like IDEAL Branding, you can rest assured. Just explain to them about your brand personality, mission, and core values. Then they will create the right designs and will send you possible design options to you. What exactly you want to communicate is the key to your brochure design. A few of the elements that will define your brand personality are as follows:

• Shapes

 Shapes are the outlines and edges in the layout that play a role in grabbing the eye-balls of your consumers. They also have something to say besides give an exotic look. They do convey how you’re in your work. Strong and straight lines say that you are strict and clean with your work. Curved lines imply that you are innovative with work and can make changes as the design goes.

• Font

The font is the style of alphabets in words and statements on your brochure, They have a connection to the emotional side of readers. Some fonts elicit a formal aura while some evoke a friendly and easy-going vibe. There are two main used fonts around the world. Serif font is mostly used by grom and resolute firms implying they are bold and serious. Sans-serif font is mostly used in e-readers as it’s easy on the eyes and used in conversational settings.

• Colour

 Colors on your brochure bring out the aseptic look that will be a treat to customer’s eyes. Also, they are associated with certain psychology attributes that will help you convey your brand mentality to them. For instance, red implies you’re bold and fierce whereas multicolor implies you are innovative and quirky. Chose the color where your brand personality and aesthetics intersect.

• Pick your brochure style

 There are many brochure styles in the market. You can choose the one that fits your copy, pictures, and style. While it’s an important choice to make, choosing the simple one is a good thing. If you choose that’s more complicated to open, read, or continue to the next page, then the customer loses interest and do not read any further. Always keep your reader in mind and pick the style that’s more consumer-friendly. Do not pick the ones that are more than three folds. 

• Include a Call to Action

 The entire purpose of the brochure is to convert leads into customers and that is possible by including a call to action in your brochure(CTA). There are busloads of copies and images in your brochure so it’s easy for CTA to get lost or not noticed by your buyers. So make sure to include CTA’s at as many times and possible and make it bold and big enough to make your customer’s eyes squit to the CTA.

• Choosing print materials

 Since the aesthetic and advertising part of the design is over, now you need to decide about the physical aspects of your brochure as they determine the brochure’s success too. Choose the right type of printer, a fine printing material, and also the correct hickness of paper. Do not choose thick or heavy printing materials. Choose the ink that doesn’t smear or smudge easily. Also, add a shining edge to the ink to make it more enticing.

 Ready to meet your destined brochure?

 Now, that you have the insights about the ins and outs o brochure design, choose a smart and amazing agency like us. With nearly a decade of experience, we know about our customers’ preferences and needs more than anyone. Equipped with the latest technology and highly qualified professionals, we make up the dream team for your brochure. We provide out-of-box solutions to your needs, innovative ones that are a step ahead in the market with the utmost quality. Come join us and meet your destined brochure.

Happy Branding!

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