School Branding Agency
Brand Building strategy and activity
Hello ideal design is not just another design studio or a production house that engages in designing promotional and marketing collaterals for its clients. It believes in providing comprehensive branding solutions for its clients, and educational institutions in general and schools in particular are its forte.
Where do we start?
Hello ideal designs’ point of entry is right from the conception of the idea of setting up a school. It includes:
- selecting the location
- involving in the layout plan
- selecting the name of the school
It is followed by a series of brain-storming sessions to create a homogenous brand identity for the school. This exercise involves:
- designing the school insignia
- school uniform
- aims, objectives, philosophy
- school colour
The purpose of the above activity is to create a Brand Identity for the school and to bind the stakeholders (students, teachers, parents, management) through Brand Affinity. This has a very strong and continuous impact on the people’s mind and gets registered constantly thereby creating an effective Brand Recall. ‘Out of sight, out of mind’ is apt, when it comes to brand promotion. We ensure that there is a constant, continuous and effective presence of the school’s name through the branding exercises that we undertake. We create a visual impact through:
- a set pattern of colours
- design
- Typestyle
- Tagline
- dress code for students and teachers
- vehicle branding
- billboards
Brand Analysis:
A Brand is not built in a day. It is an on-going activity. No matter, what you do, you are contributing towards the building of the brand. Every positive activity that anyone associated with the school undertakes, contributes towards the enhancement of the Brand Value. As your Brand Strategist and Consultant, we monitor and suggest ways and means to enhance the brand image and increase the brand value. It is essential that the school is perceived to be qualitatively better evaluated in the public mind.
The School Insignia
We are identified by our names. Schools have names for the same purpose. The School Insignia is a visual depiction of the school’s motto, philosophy and objectives through colours and designs. It symbolises the sense of belonging, the pride of association and affinity, and above all helps in the convergence of a diaspora under a single banner. The insignia is a very powerful form of brand identity. It is singularly responsible for brand association.
The Tools of Brand Promotion
Creating a brand is one aspect; the other most important factor is creating Brand Awareness. After all, that is the purpose of creating the brand in the first place. We have various tools that we can put to use to promote our brand-our school. These are:
- The Print medium- brochures, leaflets, prospectus
- Outdoor- billboards, banners, lollipops, etc.
- Ad films, radio jingles
- Road shows, door to door campaigns
- TV/ Radio talk shows
- In school branding
- Websites, social media and online promotion
Brand Ambassadors
Every student, parent, teacher, staff, management committee members; each one is a Brand Ambassador. Every time a student does something good in the public domain, he or she is helping in enhancing the image of the school. This Brand Perception increases surely and steadily in the public view.
Brand Building and Promotion is a scientifically planned and conceived strategy that needs a graded and staggered approach. We assure you that we are experienced and have the wherewithal to help you in the brand building activity, right from the inception.
After all in the process, we are building our brand too!
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