Animated walkthrough video makers in Hyderabad
Graphic Walk Through Film Makers in Hyderabad
Videos speak more than pictures and words. You’ve heard it right! This is the latest and ideal line that’s changing the demographics of the content world as well as prominent industries. Videos tell us a lot. They show us a story, educate us with enticing visuals, and the music that makes us see and feel more. There are many elements of a video that cannot be usually replaced by mere photos or text. These thoughts caused a rise in the new form of marketing called Video Marketing.
As a real estate business owner, you might wonder how is that possible to do in your case. Where there is a will, there’s always a video. 87% of online marketers use video content. That gives the whole importance of video marketing in the online world.
Everything is new in the current pandemic world. But with deep knowledge and a strategy, one can ace the video marketing domain. It all depends on a well-devised plan and consistent efforts.
- Step: 1 Find your niche audience
Always know who your audience is. It always helps and cuts out extra and unwanted efforts. Also knowing your audience helps you plan better, elevates your focus, and eventually makes everything easier. So, where can you get to know more about your prospective audience? The answer is always research. Get on to google and try to know about your consumers. Get into touch with industry expertise. Attend related seminars and webinars. Know about their needs, lifestyles, interests, and possible queries. Gather everything you find about your target audience.
- Step 2: Plan the content
After collecting data about your niche audience, you can plan the content based on the information. It’s easier and prevents messiness to enter into planning. Brainstorm with your team and jot down as many ideas you can get. Filter out those ideas and make a list of feasible and eye-grabbing ones and plan a timeline. Having a timeline helps you sort out the content and helps you to distinguish between new and old video posts. Also, while defining timelines, determine the time of videos. In the current generation of short attention spans, make sure to plan the right amount of time for every video.
- Step 3: Prepare the equipment
We can’t create great videos with alluring intangible ideas. To make sure the ideas take a physical form, you also need good technology and equipment to make the videos. This step can be quite expensive, but remember it always pays off, not one time but in multiple folds. So get a high definition camera and suitable lighting pros to get the right amount of resolutions and light shades. Make sure you hire a videographer from a reputed branding agency in case you have a high budget or you can take videos yourselves which are as much productive as usual videographers. It all depends on your budget.
- Step 4: Get creative
With the crisp idea, all the latest equipment you are mostly set. But what if you take bland videos or you continuously babble about the homes or projects? Will your audience get hooked on your video and company offerings? No, never! That’s not how it goes. You need to get creative while making the videos. Use different shots at multiple angles. Try different amounts of lightning. Apply zoom in and zoom out to make it like a real experience. Make them fall in love with your video skills and thereby increase your customer as well as a fan base!
Step 5: Make final touch-ups
After filming the videos with care and love, make final touch-ups to the videos like the garnish after preparing a recipe, It has the same effect on your consumers and clients to admire your artful production and get lost in the sensational visuals. Yeah, that’s the result you need to get from your videos. Add pleasant music that makes your video more shining and enticing. Add interesting bios or few lines which tell the content of your videos. But be sure not to make it too long or too small. Also, end every video with a call-to-action to convert prospects into leads.
Now that you’ve made sure of points and tips to remember while preparing your video content, here are a few types of videos with which you can swing start your video marketing.
Types of Videos you can make:
- Tours of property listings
You can make a video series depicting the properties and homes in which your prospective customers will be interested to buy. Make them as interesting as possible that they’ll be delightful to watch from their own spaces with comfort. The main goal of this video series is to make sure that the eyeballs of the consumers are stuck to the screen as much as possible. If there’s any explanation of the interior design or antique furniture, do it excitingly and funnily as opposed to a robotic way.
- How and what to buy series
While your target audience may be the property buyers or investors, remember there are beginners in your group too. They are interested and equipped to buy but do not know the norms and other rules required to buy or sell a property. They do not talk about the tax issues, location checks, and other important stuff one needs to look at when they are dealing with real estate. For such people, it’s best to do a series explaining how things work in the real estate world and also an in-depth note on do’s and do not’s while buying a property anywhere on the earth.
- Testimonial series:
According to psychology, people are most likely to be involved in money transaction affairs if anyone of their acquaintances gave them their feedback or any review. This gives them some sort of support and relief and often looks up the google reviews on the internet. The video version of google reviews is this testimonial video where you can showcase your previous happy customers to lure new customers. This is a safe and easiest way to capture your consumer’s mind.
- Development Series:
Most of the buyers are usually interested in the final product that is a furnished home. While some of the people feel that watching the everyday developments of their future homes gives them the feel of growing together and eventually makes them feel closer to their future abode. So for such lovely clients, you can always make a development video series every one week or two, featuring the incremental development of houses. It’s like watching the growth of a baby that helps the customers to bond emotionally with their habitats.
Few tips while you are at it
- Post on apt platforms:
After making amazing videos, what if it cannot reach the target audience. Then everything goes vain. So before posting videos, know which platforms your prospective buyers usually use to search for homes and open lands. Most of them are tech giants like Google, Facebook, Youtube, etc. Also after deciding the platforms, you are going to use, always make sure the content is customized according to the social channel. For instance, use quirky and simple language for Facebook posts and detailed formal explanations for Youtube videos. Many things need to be taken care of like the headlines, the time span of the video, the appropriate time to post the videos
- Be consistent
Sometimes, the theme and the feel of the content misses and it feels like a dead-end or something new overall. Prevent such mishaps and always focus on what you want and how you want to communicate your content. Be consistent with the tone as well as the time of the videos. Make prior announcements of when the videos are going to be live as it’ll make consumers find them easier. Also, it creates anticipation which pays off with huge traffic to your channel.
- Improve your social presence
Be active on all your social media to take the inquiries and questions from your prospective buyers. Also, regular branding on social media helps you to stay connected with your customers and their likes and choices. It may also help you with other investments to further boost your business. You can always do branding on your own or you can consult and take the help of ideal branding agencies to help you out.
It’s always nice to use more than one marketing tool for your real estate business and especially necessary in this super-competitive world. I think that all has been covered. Make sure to follow all the above steps and tips, and you’ll see a rush of love from your customers and clients!
Looking for a branding partner? Check out our website Idealbranding.in for more information.