Making TV Commercials / Ad Films
TV Commercials or Ad Films are the best form of advertising of the organization, its products, services or ideas promoted via television. They are key to marketing and increasing the brand awareness.
The TV Commercials or Ad Films are produced in such a manner that the target audience remembers the brand as well that the message behind the advertisement.
IDEALDesigns is a premier digital advertising company specialised in making TV Commercials and Ad Films for different industries and corporates.
Key points for making effective TVC/Ad Film
The following points are key to making an effective TVC or Ad Film
- Understanding the objective of the TVC/Ad Film
- Focus on Target Audience
- Conveying a compelling message to the target audience
- Have a Creative Concept
- Try to be interesting
- Focus on the First Few Seconds
- Focus on Building Brand Awareness
- Use a Good Tagline
- Use Quality Voice Over
- Use Relevant Background Music
Phases of Making TVC / AD Film
Briefing
This is the first phase of making an Ad Film where the client briefs about his requirement and the objective of making the Ad Film
The following points are discussed in the briefing phase:
- The objective of making the TVC/Ad Film
- The Target Audience
- The Location where it will be shown (TV, Social Media, Exhibition or Client place)
- Duration of the TVC/Ad Film
- Type of TVC/Ad Film (Animated, Infographics or Live action)
- The most importantly the Budget and Timeline
Pre-Production
This is also called the planning phase where the script is prepared, storyboards are drawn, cast, crew and shooting location is selected and the complete production schedule is developed.
The activities carried out in this phase are as below:
- Building Strategy
- Designing the Concept
- Writing the Script
- Storyboarding
- Selecting the Cast
- Selecting the Location
- Making Production Design
Production
This is the execution phase where the shooting is carried out as per the plan at location provided by the client. The location could be an office, manufacturing plant or any other location agreed by the client during the pre-production phase.
The following activities are carried out in this phase:
- Filming the video
- Still Photography
- Special Effects
- Stunts
- Sound Mixing
- Costume and Styling
- Hair and Make Up
Post Production
This is the final phase of Ad Film making where the following activities are carried out:
- Video editing – footage and sound
- Adding animation and graphics
- Adding VFX
- Music composition
- Voice over in chosen language
- Colour correction
- Making the video in different formats as decided in the pre-production phase
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Advertising Agency in Hyderabad – 9949645564, 9849557172
www.idealdesigns.in
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