Your easy guide to building the perfect e-commerce on our logo
Almost every e-commerce website or brand that we are aware of has a logo that devises an impression on us when we visit the website. Logos can be defined as a blend of images and text personalized according to our business demands. But it is not an easy task to create a logo that will stand out and formulate a visual appeal to the spectators or customers. Logos create brand-awareness and aid to attract new customers. When I mention the brand Amazon, Unilever, and Apple what comes to your mind apart from the outstanding service that they render? The Brand logo. The more creative and professional the logo is the more attractive it becomes. A brand logo is the first step to build an audience and connect to the external world. Comprehending all aspects of logo making takes time and patience.
Types of Logos:
Before we move ahead to the elements of a perfect logo we need to recognise the different types of logos and choose accordingly that is best suited for our company. There are three types of logos to choose from
- Wordmark or a Lettermark
This is the simplest kind of logo where only the company’s name,abbreviations or significant letters are cast in text alone. Also known as logotype, this kind of logos convey stability and confidence. Well-known companies opt for this typography-based logos because they want to convey history and confidence. These logos are short , memorable and remarkable. But if you have a small scale business or a start-up, you should prefer some pictorial elements as well to make your logo a tad more informative and easy to follow.
Coca-Cola’s logo is an example of a wordmark. Whereas the BBC’s logo stands for letter mark.
- Brandmark
Apple’s logo is an example of the brandmark logo. You do not see any words on the logo just an abstract element or symbols/signs or characters are enough to understand the brand image. If you are going for a brandmark make sure the pictorial representation is on point and represent’s your company ideally. These logos either contain icons, images, or symbols to represent the brand. Twitter’s logo is another instance.
3.Combination Mark and Emblems
A combination mark is the safest and the best way of brand representation for any brand or company. Why? Because it has both the pictorial elements and the company name on it. Adidas, Pizzahut, Starbucks are a few examples of combination marks and emblems. If you are thinking of a start-up brand logo, try a combination mark it speaks for itself. It creates less confusion and provides more clarity.
Emblems are generally texts inscribed within a symbol. Modst universities have these kind of logos as they are traditional and standard.
How to create a perfect logo
Relating a brand’s logo when you deem about how it influenced your life with its services or commodities is very significant. So, while creating a logo there are a few things to keep in mind which positively will help your brand logo recognizable.
1.Appropriateness and simplicity
When you are designing a logo make sure it is connected to your business. Just adding colours and shapes won’t help your logo to stand out. We do see a lot of neon and pinks on logos nowadays but do they catch our attention as much as the fitting logo of twitter?
Keeping the logo mild, uncomplicated and appropriate is a difficult task to do, yet it is something that presents clarity to your brand or business. Know how to balance, too simple is not the solution to anything. Avoid applying “trendy” elements to your logo because five years from now those elements might get out-of-date. Think about long run.
- Make it different and unique
Sit and think about your competitors’ logo, what are they using? Are their logos standing out? Now go ahead and do something different. Maybe a different typographic style, use the different palette of color. This will make your logo different and stand out in the crowd. Research different logo sites to avoid a copycat design. You definitely want to make it unique.
Distill the essence of your brand in your logo. Take chances, make it eye-catching.
- Choose your colours ,letters and symbols carefully
Logos are all about visual appeal, now before creating your brand logo it is essential to keep in mind the colour scheme as it is an important factor. Colour theory can be tricky but gives you an edge and a basic understanding of colors makes a lot of difference.
The colour yellow stands for friendliness and joy, Is that a good option when you consider a charity logo? Yes, 100% .
Similarly if you want to go for something serious, grays and blacks are your thing.
Modern brands generally use the red colour palette as it stands for passion, vividness and is eye catching.
The designs, abstracts and symbols that you choose should comply with your business topics. You cannot just add in a flower symbol or sign to a food joint logo,it might not give people the right idea about your business.
Typography is really connected. It can both make or break your logo. The Typography should have proper font, size and spacing.
Conclusion:
Once you are done with the logo making make sure to look at it from every angle, take chances, take feedbacks, play with colours but try and avoid rainbows. Keep it simple yet engaging, logos have their own personalities, they are your company’s spokesperson. Think Big, think from the beginning till the end and you are all set.