The Objective
The main aim of rebranding is to help elevate the brand through its identity and visual communication. The brand is highly recognised in the market and the objective was to redesign the brand identity which helps amplify the status and leaves an impression of an acclaimed brand. The brand envisions to be the best store for all elite tile collection and plans to launch new stores in other Metropolitan cities. Thus needs an identity which can relate to all the elite customers in India.
The Solution
As the brand progresses and is spreading its wings in other cosmopolitan cities, we embraced our responsibility to give a new dimension to the brand, where it can crave a niche as a luxury and premium brand in the world of elites with its minimal yet highly refined shapes, adding a sense of fine craftsmanship.


