VIDEOS
Educational Videos –
Without making an overt attempt to advertise or sell, educational videos are meant to inform. When you provide truly useful.
instructional material, people will speak about it and spread the word about it, which will increase views, an organic ranking on search engines, and brand exposure in general.
Just keep in mind that your objective is to draw in, instruct, and provide your audience a chance to learn more about your company. while guiding them subtly to the following phase of their journey!
Animated explainers Apart from being visually appealing, animated videos are also effective for illustrating complex or abstract topics that would otherwise be harder to convey. This makes it easier for learners to process the information as well. For example, the German YouTube channel, Kurzgesagt, has earned over a billion views for its animated videos that teach various complex subjects, including philosophy, biology, and physics.
Expert-led explainer videos
Expert advice is always valuable. But when itʼs delivered by the experts themselves in the form of an explainer video, it creates an inviting experience that emulates a lecture or even one-on-one instruction. Once again, YouTube is filled with expert-led channels covering almost any subject users might need.
Interactive videos
Video-based learning doesnʼt have to be a passive experience. Adding interactive elements can create an immersive experience where learners can impact the content based on their decisions. For example, some compliance training programs use scenarios where learners can participate as a character in the narrative and make decisions based on their compliance knowledge.
Commercial Videos –
Commercials don’t really need an introduction because you’ve undoubtedly seen them on TV and other places. They are useful when you need to quickly reach out to an audience or when you don’t have enough time for organic rankings.
With ads, your goal is more to promote your company and its goods than it is to educate the audience. These Videos frequently have a strong commercial message, but they don’t always aim to make a sale right away. Instead, advertisements aim to increase consumer interest and brand familiarity.
They frequently have a short length, which incidentally makes them ideal for internet advertisements and social networking platforms.
Branded Videos –
Branded videos’ primary purpose is to communicate a message that appeals to the emotions of your audience. They may be instructive or entertaining, but more often than not, they serve to spread awareness about a subject that is pertinent to your business.
However, branded videos don’t make an overt effort to advertise your company . Your name may not always be very prominent in them. Nevertheless, they are made to support the perception of your brand by conveying pertinent messaging in line with your niche and in your brand’s distinct voice.
Social Media Videos –
Social media videos can be anything from explainers to commercials and everything in between in terms of mechanics! The fact that they are intended – and created – to be shared on social platforms is what distinguishes them as “social videos.”
They often have a brief runtime, like most marketing videos, but they also have a broad focus. Social media videos perform best when they can achieve all three, as opposed to other types that try to concentrate on inspiring, informing, or amusing audiences.
They depend entirely on the initial few frames since a video needs to grab viewers’ attention right away in order to succeed on social media.
Corporate Videos –
The main goal of explainer videos is to show viewers how your product or service may benefit them. How you can improve their situation and address their pain points, outperforming your rivals in the process!
Their primary goal is to initiate the “conversation” about your items. generating leads as you communicate with them in a way that is clear and compelling and encourages them to move further down your sales funnel.
Explainers attract viewers right away by fusing powerful storytelling with relevant images and animations.
The efficiency of the style is due to this kind of highly optimised design, which is also why explainers are frequently used as the focal point of many efficient marketing strategies.

Company Culture or ‘About Usʼ videos –
Did you know that customers are much more likely to buy from a company they have a personal connection to? That is the main goal of cultural videos or company story videos.
These are items made to make your brand more relatable to potential customers, which may be really helpful at this stage of the funnel. They do this through highlighting the principles, goals, and people who make up your business, as well as by supporting causes and ideas that go beyond your business interests.
Explainer Videos –
The main goal of explainer videos is to show viewers how your product or service may benefit them. How you can improve their situation and address their pain points, outperforming your rivals in the process!
Their primary goal is to initiate the “conversation” about your items. generating leads as you communicate with them in a way that is clear and compelling and encourages them to move further down your sales funnel.
Explainers attract viewers right away by fusing powerful storytelling with relevant images and animations. strategically addressing every issue that they will probably be dealing with at this point in the journey.

Immersive Experiences –
A spectator can alter and interact with their environment by being sucked into another actual or imagined world during an immersive experience. A combination of sights, sound, and technology is used in immersive encounters to create enthralling and memorable worlds.
Video-based learning doesnʼt have to be a passive experience. Adding interactive elements can create an immersive experience where learners can impact the content based on their decisions. For example, some compliance training programs use scenarios where learners can participate as a character in the narrative and make decisions based on their compliance knowledge.
Product Videos –
Product films are made to get around this by emphasising the features and functionality of your product.
They are excellent at demonstrating applications and benefits, eliminating doubt, and making sure that potential buyers know exactly what to expect from your items. This demonstration may be as straight forward as complex as your target audience will tolerate. To that end, the wider the audience you can serve with your video, the more approachable it will be.

Remember that product videos are effective for both digital and physical products. In that situation, you can use a screen cast or digital tour to show how it functions.

Testimonial Videos or Case Study videos –
If they don’t have complete trust in you, few people make the ultimate decision to buy. Furthermore, because we are social beings, peer approval frequently influences our choices. Videos of testimonials make use of such factors to their advantage.
These videos’ fundamental elements are really simple: Have former consumers talk about their interactions with your company and how your product benefited them. If you do it properly, any viewer who is in a similar circumstance will be able to relate to them and might even consider using your solution (your product) themselves.

FAQ Videos or Q&A Videos –
The questions that current and potential customers have about your business or products are the basis for FAQ videos. To facilitate a sale, you are essentially anticipating any doubts that might prevent customers from completing their journey. They are also wonderful at reducing the workload for your customer care team.
Why wait around to inquire something when they can simply visit your website and view a video? One that will finish quicker and respond to their questions in a clear and entertaining manner? Sure, enjoyable! The finest FAQ films are lively and engaging in addition to providing information in a professional and factual manner!
Videos of frequently asked questions demonstrate your business’s concern for and attention to its clients’ needs.
Tutorial Videos or How-tos – Tutorials, or How-to videos as they are most commonly known, can be an incredibly powerful marketing tool in the right hands.
a specific kind of instructive video, Tutorials have a unique structure and terminology that sets them apart as a distinct category. They centre on demonstrating to viewers step-bystep instructions on how to carry out particular procedures or tasks.
The reason why tutorials, or more particularly “How tos,” are one of the most often searched for categories of material online is because of their unique premise, which is so directly related to giving the viewers value.
But good tutorials must be uncomplicated and unambiguous. Nobody likes a tutorial that needs to be explained in detail. But perhaps most significantly, you should maintain the procedural style that has helped these videos become so well-liked.
Internal Videos –
Internal videos earn an honorable mention in this piece due to how beneficial they can be to a business! Internal videos are all about your personnel and aren’t intended for your potential clients. Any company’s performance depends on excellent communication, and as we’ve already discussed, videos are the best type of content for achieving this goal.
Now, based on your message and business requirements, how you use internal films will change. But they make communicating important information within your firm simple, regardless of what you are attempting to say.
They are incredibly popular for employee development and training because they can achieve superior results at significantly lower costs than conventional capacitation techniques.
Behind-the-Scenes Videos –
We already established that audiences are far more likely to do business with a brand if they feel personally attached to it, and thatʼs probably why these videos are growing so quickly in popularity. Behind-the-scenes (BTS) videos earn the second honorable mention here due to the positive effect they tend to have on viewers. People love to peek behind the curtain and see the wizard pulling the levers, and thatʼs what these videos are for.
BTS videos donʼt need to be too terribly involved or overproduced; on the contrary! they tend to be less polished than traditional marketing videos since audiences expect and embrace spontaneity.
E-learning – Video-based learning literally refers to learning experiences facilitated through video. With its ability to combine camera footage, animation, graphics, text, and audio, videos create a multisensory learning experience, unlike any other e-learning format. Because of this, itʼs no surprise that video-based learning is quickly becoming a dominant standard of online training.